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Everything has Pro's and Con's. Internet presences are no exception.
The question is whether a particular package pro's are what you are looking for and whether you don't care about the con's. | | Pro
| Con
| Notes | | Professional business card image | YES | | | | Company name in email address | YES | | | | Web site for your business | YES | | You select the number of pages, and point-and-click your way to a web site
| | Cheap | yes | | It is relatively inexpensive (about $10/month total), when not considering the cost of your time.
| | Least amount of your time | | no | Any web site requires some of your time, but a template site also requires you to do the work (even if the work is easy).
| | Helps new customers to find you | | no | Typically, template solutions do not have any search engine optimization. Search engine optimization is what gets your site near the front of the search engine results - where customes look for companies. | | Educate customers | YES | | If you choose, include pages to educate your customers on your industry. This may require several pages in order to properly present your message. | | Set customer expectations | YES | | If you choose, include pages for your customers to understand your process and what they should expect. This may require several pages in order to properly present your message.
| Useful site to customers
| YES | | It's all up to you.
| | Uniqueness | | no
| Generally, template tools create sites with a similar look and feel. The low cost of using a single template tool is achieved by reusing the same template with as many people as possible. So your site may or may not look like the business next door.
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Template tools provide a low cost solution to create a web site and give you the satisfaction of building it yourself. The biggest downside of using them is that your site might look like the company next door and they do not usually appear on the first few pages of a search engine. Tip: Template tools are sold by the number of pages in your web site. So before ordering, take a little time to think of how many pages you will need (and add a couple more for those brilliant ideas you get while working on the web site). |